THE percentage of boys brought to the yard by American popstar Kelis' milkshake has fallen for a ninth straight year.
According to today's Financial Times, just 37% of all boys were drawn to the yard by the singer's milk-based beverages in 2011/12, compared to 52% in 2010/11.
At the height of her success in 2003, Kelis (real name Kelis Rogers) was attracting 100% of boys to the yard.
A spokesman for Ms Rogers said: “This decline has nothing whatsoever to do with the quality of Kelis' milkshake, which remains as delicious as ever; instead it demonstrates the harsh economic environment in which all milkshake producers are operating in.”
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